Surbubia: Skate Culture Online
A high-performance e-commerce platform built for the Surbubia skateboard line.
BRANDINGWEB DEVELOPMENTCONTENT STRATEGY
Scope of work
Brand Strategy
Identity
Commerce Dev
Shopify
Content CMS
Sanity
Animation
GSAP
Capturing the culture
Surbubia wasn't just selling boards; they were selling a lifestyle. The old site was too corporate and rigid. They needed a platform that felt raw and authentic to the skate scene while still functioning as a powerful sales engine with global reach.
Digital representation of flow
Gritty Aesthetic
We used texture and mixed-media collages to evoke the DIY spirit of skate zines.
Video-First Experience
Embedded autoplaying skate clips that bring the products to life in their natural habitat.
Lookbook Integration
Seamlessly shopping from lookbook photos, merging content and commerce.
Dynamic Transitions
Smooth page transitions using GSAP that mimic the flow of skating lines.
A platform that breaths culture
We dismantled the traditional grid for a more chaotic, broken layout that feels energetic. Despite the visual noise, the UX remains solid, guiding users intuitively from video content to product detail pages and checkout.
“Finally, a site that actually looks like us. Sales are up, but more importantly, the community respects it. That's priceless.”
Mike T.Founder, Surbubia